Privacy Policy

Last updated: October 5, 2026

This Privacy Policy explains how Apex Mobile Car Clean (“we,” “us,” or “our”) collects, uses, and protects your information when you visit our website, request a quote, book a service, or communicate with us by phone, email, or text message.

Who we are

Apex Mobile Car Clean is a mobile auto detailing company serving Albuquerque, New Mexico and surrounding areas. Our website address is https://apexmobilecarclean.com.

Information we collect

We collect information you provide to us and data generated through your use of our website and services, including mobile auto detailing quotes, bookings, and communications.

• From forms and bookings: name, email address, phone number, service address, vehicle details (make, model, year), and any message or service preferences you submit through our quote forms or online scheduling.
• Automatically: IP address, browser type, pages visited, and interaction data collected through cookies and logs.
• From SMS and mobile: your mobile phone number when you opt in, records of your consent, message delivery status, and any replies or information you provide in text responses.

We do not collect sensitive personal information beyond what is necessary for our services.

How we use your data

We use the information we collect to:

• Respond to your inquiries, provide quotes, and process bookings for detailing services (interior, exterior, full details, paint correction, ceramic coating, headlight restoration, and more).
• Send transactional messages such as quote follow-ups, appointment confirmations, and reminders.
• With your explicit consent, deliver promotional offers, specials, loyalty updates, or other marketing related to our mobile detailing services.
• Analyze website traffic, measure our advertising, and improve our site and services.
• Comply with legal obligations, prevent fraud, and protect our rights.

We will never use your data for purposes unrelated to the above without your consent.

SMS opt-in details and mobile communications

You may opt in to receive SMS and MMS messages from us by:

• Entering your phone number on our website forms or booking system and checking a consent box, or
• Texting a keyword (such as “START”) to our designated number.

By opting in, you consent to receive messages including quote follow-ups, appointment reminders, service updates, and promotional offers about our detailing services. Message frequency varies (typically 1–6 messages per month, but can be more or less depending on your requests, bookings, and our campaigns). Standard message and data rates may apply. Your wireless carrier is not liable for delayed or undelivered messages.

To opt out at any time, reply STOP to any message we send. We will process your request within 24 hours and send a confirmation. For help, reply HELP. You can also contact us directly to manage your preferences.

Our SMS program uses a 10DLC number registered through GoHighLevel for compliance.

Cookies and tracking practices

We (or third-party providers) may use cookies, pixels, or similar technologies for analytics, such as understanding site traffic and visitor behavior, and for advertising and remarketing, including through Google and Meta advertising platforms. Embedded content from other websites, such as videos, images, and forms, may also use cookies or tracking as if you had visited those sites directly.

You can manage or disable cookies through your browser settings at any time. If a cookie consent banner is shown on our site, you can use it for more granular controls.

Data security and handling

We take reasonable technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (HTTPS) and at rest where possible.
• Secure storage through our website hosting provider and the GoHighLevel platform.
• Access restricted to authorized personnel only.
• Regular security reviews.

No method of transmission or storage is 100% secure, so we cannot guarantee absolute security. In the event of a breach, we will notify you as required by law.

We retain your data only as long as necessary for the purposes described above or as required by law. For SMS data, we delete your number and consent records promptly after you opt out (usually within 30 days), unless we are legally required to keep them.

Your rights

You may:

• Access, correct, or update your information.
• Request that we erase the personal data we hold about you, except data we are obliged to keep for administrative, legal, or security purposes.
• Opt out of marketing communications or SMS at any time (see above).
• If you are a California resident (under CCPA/CPRA), request details on data sales or sharing (we do not sell your data), request deletion, or opt out of sharing.

To exercise any of these rights, contact us using the details below. We will respond within 30 days, or sooner if required by law.

Who we share your data with

We do not sell your personal information. We may share data with trusted service providers who help us run our business, such as GoHighLevel for SMS and email tools, our online booking provider, our website host, and analytics and advertising platforms. These providers are required to protect your information and may use it only to perform services for us.

Changes to this policy

We may update this policy from time to time. We will post the new version on this page with an updated “Last updated” date. Continued use of our website or SMS services after changes are posted means you accept the updated policy.

Contact us

If you have questions about this Privacy Policy or want to exercise your rights, please contact us:

Apex Mobile Car Clean
429 Pennsylvania St NE, Albuquerque, NM 87108
Phone: (505) 305-9336
Email: [email protected]